Social Media

Pinterest Pins specifications

Pinterest Pins specifications

Pinterest Pins specifications

Pinterest is an appreciatively visual experience. Therefore, people come to it, to be inspired and discover things they care about.

To tell your story through captivating images, videos, and captions; Pinterest helps you choose from a select group of different content formats such as standard Pins, multi-image Carousels, and so on and so forth.

Consequently, to make sure that you’re creating high-quality pins on Pinterest, bear the following design recommendations and requirements in mind.    According to Pinterest  Check the specifications:

Standard Pin

Images

  • File type: PNG or JPEG
  • Max file size: 10 MB
  • Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that’s greater than 2:3 might get cut off in people’s feeds.

Character counts

  • Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.
  • Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Promoted Video at standard width

Videos

  • File type: .mp4 or .mov
  • Encoding: H.264
  • Max file size: Up to 2GB
  • Video length: Minimum 4 seconds, maximum 15 minutes
  • Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 9:16).

Character counts

  • Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.
  • Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Promoted Video at max. width

Videos

  • File type: .mp4 or .mov
  • Encoding: H.264
  • Max file size: 2GB or less
  • Video length: Minimum 4 seconds, maximum 15 minutes
  • Aspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can’t exceed the height of a 1:1 aspect ratio.

Character counts

  • Title: Up to 100 characters. If you don’t fill out a title, people will see your Pin description instead.
  • Description: Up to 500 characters. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important info first.

Promoted App Pins

Promoted App Pins use the same specs as standard Pins. You can also use a standard video to promote your app.

For additional specifications and information, refer to this Pinterest page.

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